Jurnal Ipteks Terapan : research of applied science and education
Vol. 16 No. 2 (2022): Jurnal Ipteks Terapan (Research Of Applied Science And Education)

MEDIATION ROLE OF SERVICE QUALITY TO PURCHASE DECISIONS OF AGRICULTURAL PRODUCTS USING TECHNOLOGY

Yuliana Putri (Universitas Putra Indonesia YPTK Padang)
Nila Pratiwi (Universitas Putra Indonesia YPTK Padang)
Tonny Yuwanda (Universitas Putra Indonesia YPTK Padang)
Rindy Citra Dewi (Universitas Putra Indonesia YPTK Padang)

Article Info

Publish Date
01 Jun 2022

Abstract

Background : Competition in the increasingly fierce business world makes entrepreneurs look for the right strategy to market their products. Consumer purchasing decisions are obtained from a learning process and a thought process that forms a perception. Method : The method of collecting data is through surveys and distributing questionnaires, with a sample of 96 respondents. The analytical method used is path analysis using smartpls. Result : . The results obtained based on the partial test there is a significant positive effect on product quality on service quality. There is an insignificant positive effect of price on service quality. There is a significant positive effect of Product Quality on Buying Decisions. Conclusion : There is a significant positive effect of Product Quality on Buying Decisions through Service Quality. There is a positive and insignificant effect of price on purchasing decisions through service quality

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Journal Info
Jurnal Ipteks Terapan : research of applied science and education
Website

Abbrev

jit

Publisher

Lembaga Layanan Pendidikan Tinggi Wilayah X

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Veterinary Other

Description

The journal focuses on publishing unpublished original research results anywhere such as: the research result on applied science and education such as: curriculum development and learning, character education, technology and instructional innovation, and learning evaluation. the research result on ...