E-JRM
eJrm Vol. 11 No. 24 Februari 2022

Analisis Pengaruh Costumer Bonding Dan Brand Awareness Terhadap Kepuasan Pelanggan Natasha Skincare Cabang Malang

Innaya Tussolekha Sanggaria (Unknown)
Muhammad Ridwan Basalamah (Unknown)
Ratna Tri Hardaningtyas (Unknown)

Article Info

Publish Date
08 Jun 2022

Abstract

Abstract Customer Bonding and Brand Awareness on Customer Satisfaction Natasha Skincare Malang branch. the population used in this study were Natasha Skincare customers. The technique used in sampling in this study is purposive sampling. The variables in this study are Customer Bonding, Brand Awareness and Customer Satisfaction. The data collection method used in this research is a questionnaire given to customers and libraries, namely from journals and articles. The analysis used is multiple linear regression. The results of this study explain that the variable Customer Bonding and Brand Awareness, customer bonding, and brand awareness Keywords: Costumer Bonding, Brand Awareness, Customer Satisfaction

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...