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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,591 Documents
 1   2   3   4   5 
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Pengunjung Alibaba Phone Pasuruan) Wilantika Wilantika; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of Electronic Word of Mouth (E-Wom) on Purchase Intention through Brand Image as a Mediation Variable. The population in this study took from data obtained from the Alibaba Phone Pasuruan Visitors in April - May. Sampling in this study was 89 respondents. The analytical method used with Random Sampling. The results of the study show that e-WOM has a significant effect on Purchase Intention (Case Study on Alibaba Phone Pasuruan visitors). The results of the study have shown that e-WOM has a significantly positive effect on Brand Image on visitors to the Alibaba Phone Pasuruan. Based on the results of the analysis of the influence of e-WOM on Purchase Intention, Sig. equal to 0,00 with beta coefficient value 13,025, Sig value. 0.00 <0.05 indicates that H1 is accepted. This result means that e-WOM has a positive effect on Purchase Intention, the results of the study show that e-WOM has an effect on Purchase Intention. Based on the results of the analysis of the influence of e-WOM on Brand Image, the Sig value is obtained. equal to 0,000 with beta coefficient value 21,073. Sig value. 0,000 <0,05 indicates that H2 is accepted. Based on the analysis of the influence of Brand Image on Purchase Intention, the Sig value is obtained. 0,000 with beta coefficient of 8,695. Sig value. 0,000 <0.05 indicates that H3 is accepted. This result means that Brand Image has a significant positive effect on Purchase Intention. Because the higher the Brand Image that is owned it will affect the Purchase Intention to the visitors of Alibaba Phone Pasuruan.  Keyword: Electronic Word Of Mouth (E-Wom), Brand Image, Purchase Intention
Pengaruh Advertising Dan Public Relation Terhadap Keputusan Mahasiswa Memilih Kampus Unisma, Melalui Citra Institusi Kampus Sebagai Variabel Intervening Khoirul Anam; Rois Arifin; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT In this study aims to determine the effect of Advertising and public relations on the decision of students to choose Unisma campus, through the image of campus institutions as an intervening variable. For the independent variables in this study are Advertising and Public relations, while the dependent variable for this research is the image of the campus institution and the decision to choose. For this type of research using empirical research which uses secondary data, obtained from the Unisma Malang campus (Source BAAK 2019 student data), and primary data obtained from questionnaire collection from each of the respondents that have been previously determined. The population in this study was the class of 2019 students, totaling 3,434 students. which has been determined with a total sample of 97 samples. This sampling technique uses purposive sampling in which proportional sampling has each criterion. To solve the problem in this study using the test instrument which the Validity and Reliability Test, Normality, Path analyst, Hypothesis Test and Sobel Test the test results of the analysis data show that: Advertising, public relations have a positive effect on the image of campus institutions and Advertising, public relation has a significant indirect effect on the decision to vote through the image of the campus institution as an intervening variable. Keywords: Advertising, public relations, image of campus institutions, decision to choose.
PENGARUH PENERAPAN MARKETING SYARIAH, KEPUASAN NASABAH DAN KEPERCAYAAN NASABAH TTERHADAP LOYALITAS NASABAH PADA BPRS BUMI RINJANI KEPANJEN MALANG Fetty Rahayu Sri Mulyani; Muhammad Hufron; Muhammad Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRAKThe development of financial institution of both bank anda non-bank based onsharia service trhives in Indonesia.In this case of course required he existence ofresearch to analyze the influence of implemetation shaia marketing, customersatisfaction and customer trust on loyalty.the number of respondents in this studywas 99 by using saccidental samplinh technique and using statistica anilysis toolSPSS. the result of the analysis show that partially have a negative relathionthipand not significant but in general respondents agree with the indicator on thevariable. Simultaniously have a positive and significant relathionship.Keyword : Sharia Marketing, Customers, Customers Satisfaction, Cutomer Trust
Pengaruh Quality Of Work Life Terhadap Kinerja Melalui Kepuasan Kerja Sebagai Variabel Intervening Pada Guru Dan Karyawan Smk Terpadu Al-Ishlahiyah Singosari Nofan Adi Saputra; Abdul Kodir Djaelani; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of Quality of Work Life on Performance through Job Satisfaction as an Intervening Variable in Teachers and Employees of Integrated Al-Ishlahiyah Singosari. The data used in this study uses primary data by distributing questionnaires to respondents. The study population was teachers and employees of Al-Ishlahiyah Singosari Integrated Vocational School, while the sample in this study were 46 respondents. The analytical method used in this study is path analysis, single test with hypothesis testing using the t test. From this study, the results show that there is an influence between Quality of Work Life on Performance through Job Satisfaction as an Intervening Variable Keywords: Quality of Work Life, Job Satisfaction, and Performance
Pengaruh Kinerja Keuangan Terhadap Pergerakan Harga Saham Pada Indeks Saham Syariah Indonesia ISSI “Studi Empiris Pada Sektor Mining Yang Listing Di BEI” Periode 2014 – 2018 Alvin Hidayatullah; Ronny Malavia Mardani; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractPurposes of this research is to determine how the effect of financial performance on stock price movements in the Indonesian Islamic Stock Index (ISSI) "Empirical Study in the Sector Mining". The variables used in this research are independent variables: Equity Growth, Net Profit, Return On Equity, Dept Equity Ratio. And the dependent variable: Stock Price Movement. The analysis technique in this research are using explanative analysis, classical assumption test and regression analysis. The population in this study is all Indonesian Islamic Stock Index (ISSI) companies empirical studies in the sector mining. The sample used by author is 10 companies Indonesian Islamic Stock Index in empirical studies on the sector mining with the highest market capitalization. The results of this research indicate that Equity Growth, Net Profit, Return On Equity has a significant positive effect on stock price movements in the sector of the Indonesian Islamic Stock Index mining, while the Dept. Equity Ratio has a significant negative effect on stock price movements in the sector of the Indonesian Islamic Stock Index mining.Keywords : Equity Growth, Net Profit, Return On Equity, Dept Equity Ratio and stock price movements
Kinerja Keuangan Badan Usaha Milik Desa (Bumdes) Desa Kamoali Di Kabupaten Buton Selatan Hesri Hesri; Jeni Susyanti; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to analyze the financial performance of village-owned enterprises (BUMDES) in Buton Selatan district.  The research method used in this research is descriptive qualitative analysis using data in the form of financial data from Bumdes. The data analysis method used is the liquidity ratio, profitability ratio, solvency ratio and activity ratio.  The results showed that the average Curent Ratio of Bumdes in Kamoali Village, South Buton Regency, was 198.6% (good), the average Net Profit Margin was 31.8% (very good), the average Return on Equity was 17.76% (good) on average.  the average Total Assets Turnover is 0.496 times (poor), and the average Debt to Equity Ratio is 5.54% (very good). Keyword: Management, financial performance, BUMDes
PENGARUH GAYA HIDUP, PENGETAHUAN KONSUMEN DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN MITSUBISHI DI PT. SUN STAR MOTOR KEDIRI Hawin Anam Fadhlullah; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 15 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThe research was quantitative research involving the variable lifestyle, knowledge level, reference group, and decision to purchase. Data of the research was collected through interview, observations and get 55 respondents of the customers of PT. Sun Star Motor Kediri . Data was then analyzed using multiple linier regression using SPSS for Windows.The result of multiple linier regression analyses showed that Y= -2.663+ 0,305 + 0,391  + 0,472  + e. Based research findings it can be concluded that there is influence between lifestyle, knowledge level, and reference group to the decision to purchasesimultaneously or partially. Then PT. Sun Star Motor Kediri needs to implement strategic steps towards matters relating to variables that influence consumer purchasing decisions. Keywords: lifestyle, knowledge level, reference group, and decision to purchase
Pengaruh Brand Image, Inovasi Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Warung Makan Ayam Nyungsep Kecamatan Dau Kabupaten Malang Mat Bahri; Nur Hidayati; Pardiman Pardiman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractPurchasing decisions will affect the sustainability of a business. This study aims to examine the extent of the influence of brand image, product innovation and product quality on purchasing decisions at Nyunsep chicken stalls, Dau district.  The sampling in this study were the customers of Ayam Nyungsep Dau Malang who had met the criteria as respondents, which were determined by the researcher, namely, having eaten or bought at least 3 times. From the results of this study, the following results were obtained: (1) Brand Image style, product innovation, and product quality simultaneously influence purchasing decisions. (2) Brand Image has partial effect on Purchase Decision. (3) product innovation has a partial effect on purchasing decisions. (4) Product quality has a partial effect on purchasing decisions..Keywords: Brand Image, Product Innovation,Product Quality, Buying Decision
Analisis Pengaruh Costumer Bonding Dan Brand Awareness Terhadap Kepuasan Pelanggan Natasha Skincare Cabang Malang Innaya Tussolekha Sanggaria; Muhammad Ridwan Basalamah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Customer Bonding and Brand Awareness on Customer Satisfaction Natasha Skincare Malang branch. the population used in this study were Natasha Skincare customers. The technique used in sampling in this study is purposive sampling. The variables in this study are Customer Bonding, Brand Awareness and Customer Satisfaction. The data collection method used in this research is a questionnaire given to customers and libraries, namely from journals and articles. The analysis used is multiple linear regression. The results of this study explain that the variable Customer Bonding and Brand Awareness, customer bonding, and brand awareness Keywords: Costumer Bonding, Brand Awareness, Customer Satisfaction
Pengaruh Motivasi, Displin Kerja Dan Komunikasi Terhadap Kinerja (Studi pada Pengurus Forum Komunikasi Mahasiswa Sumenep (FKMS) Joko Tole UNISMA) Ach Zainur Ridha; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to analyze the effect of motivation, work discipline and communication on the performance of the management of FKMS Joko Tole UNISMA. The variables used in this study are performance variables (dependent variable), while the independent variables are motivation, work discipline and communication. The results of the study partially concluded that the motivation variable had an effect on performance, work discipline had an effect on performance and communication had an effect on performance. Keywords: Motivation, Work Discipline, Communication, Performance

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