E-JRM
e-Jrm Vol. 06 No. 5 Agustus 2017

ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA CV. MITRA SETIA AGUNG KECAMATAN KOLOR KABUPATEN SUMENEP

Hairul Fadli (Unknown)
Budi Wahono (Unknown)
Muhammad Khoirul ABS (Unknown)

Article Info

Publish Date
18 Aug 2017

Abstract

ABSTRACTThis study was conducted to determine whether there is a relationshipbetween the variables studied and then analyzed by hypothesis. This type ofresearch is a type of explanatory research where the study explains therelationship between the variables. The result of this research can be observedthat jointly motivation variable (X1), perception (X2), personality (X3), attitude(X4) have a significant influence simultaneously to Honda brand motorcyclepurchase decision (Y). And the perception variable (X2) has a dominant influenceon the purchasing decision of Honda (Y) Brand motorcycle.Keywords: Motivation, perception, personality, attitudes and purchasingdecisions

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...