E-JRM
eJrm Vol. 08 No. 12 Agustus 2019

PENGARUH PERSEPSI NILAI, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BERKUNJUNG (Studi kasus pada Jawa Timur Park 3 Kota Wisata Batu)

Virza Aliffudy (Unknown)
N. Rachma (Unknown)
M. Hufron (Unknown)

Article Info

Publish Date
30 Jul 2019

Abstract

 ABSTRACTThis research was conducted with the aim of analyzing the influence of Perception of Value, Brand Image and Price Perception on Interest in Visiting East Java Park 3, the sample of this study was 86 visitors who were made as respondents. Based on the results of hypothesis testing, the simultaneous perception of value, brand image and price perception has an influence on interest in visiting East Java Park 3. Perceived value, brand image and price perception partially has an influence on interest in visiting East Java Park 3.Keyword: Perception of Value, Brand Image and Price Perception, Visiting Interest.

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...