E-JRM
e Jrm Vol. 8 No. 15 Agustus 2019

PENGARUH KUALITAS PRODUK, HARGA DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN BAJU SEVENTYFOUR PADA BANDUNG SUPER MODEL MALANG

Prihat Agung (Unknown)
M. Hufron (Unknown)
N. Rahma (Unknown)

Article Info

Publish Date
31 Jul 2019

Abstract

Abstract This study aims to find out and analyze the influence of product quality, price and WOM both simultaneously and partially on purchasing decisions of Seventyfour Clothing in Bandung Super Model Malang. The population in this study is the number of consumers in May, which is 750 which shows the average number of buyers each month. While the number of samples taken is as many as 88 respondents. The results showed that there were effects of product quality, price and wom partially on the purchasing decisions of Seventyfour Clothing in Bandung Super Model Malang. There is the influence of product quality, price and word of mouth simultaneously on purchasing decisions of Seventyfour Clothing in Bandung Super Model Malang.Keywords: Product Quality, Price, WOM, Purchasing Decision

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...