E-JRM
eJrm Vol. 10 No. 09 Agustus 2021

Pengaruh Lokasi, Citra Merek Dan Harga Terhadap Keputusan Pembelian (Studi kasus pada KonsumenMatahari Departemen Store Malang Town Square mahasiswa FEB Universitas Islam Malang)

M. Hasan Syaifoer Rizal (Unknown)
N. Rachma (Unknown)
M. Khoirul ABS (Unknown)

Article Info

Publish Date
21 Oct 2021

Abstract

 Abstract  This study analyzes the effect of Location, Brand Image and Price on Purchase Decisions. The population in this study was 18,500 respondents. The sample in this study was 100 respondents using accidental sampling technique.The results of this study note that the results of the F test are known that the location variable, brand image and price simultaneously have a significant effect on purchasing decisions. Purchase Keywords: Location, Brand Image and Price, Purchase Decision 

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...