E-JRM
eJrm Vol. 10 No. 08 Februari 2021

Dampak Kualitas Produk Terhadap Loyalitas Melalui Kepuasan Pelanggan Hp Iphone Pada Mahasiswa FEB Unisma Malang

Evi Rahayu (Unknown)
Nur Hidayati (Unknown)
Siti Asiyah (Unknown)

Article Info

Publish Date
13 Mar 2021

Abstract

AbstractThis study aims to determine and analyze the effect of product quality on loyalty through customer satisfaction hp iphone. This research is an explanatory research type, with a quantitative approach. The research method used is path analysis. The sampling technique used purposive sampling, the sample determined to be sampled obtained by 48 respondents as a sample. The results of this study show that partially all variables have significant and positive influences. While the results of intervening tests showed that customer satisfaction is able to mediate the relationship between product quality to customer loyalty hp iphone. Keywords: product quality, customer loyalty and customer satisfaction

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...