E-JRM
eJrm Vol. 11 No. 11 Februari 2022

Pengaruh Kualitas Produk, Customer Trust, Dan Online Customer Rating Terhadap Keputusan Pembelian Di E-Commerce Shopee (Studi Pada Customer Shopee di Malang)

Dhimas Aji Prakoso (Unknown)
Budi Wahono (Unknown)
Ratna Tri Hardaningtyas (Unknown)

Article Info

Publish Date
09 Mar 2022

Abstract

AbstractThe purpose of this study was to determine how the influence of Price Profitability, Service Quality and Promotion on Purchase Decisions for Shopee Food Delivery in Malang City. The population in this study were all shopee food application users in the city of Malang.This research uses quantitative data and the method of collecting it is by using a questionnaire via google form and measured by a Likert scale.. show Keywords : Product Quality, Customer Trust, And Online Customer 

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...