E-JRM
e Jrm Vol. 8 No. 16 Agustus 2019

PENGARUH ATRIBUT PRODUK DAN LABEL HALAL SEBAGAI VARIABEL MODERATING TERHADAP KEPUTUSAN PEMBELIAN FACIAL WASH WARDAH

Devi Ilsanti (Unknown)
N. Rachma (Unknown)
M. Hufron (Unknown)

Article Info

Publish Date
31 Jul 2019

Abstract

ABSTRACT This study discusses product attributes and halal labels as moderating variables. The sample in this study was wardah facial cleansing consumers. To collect data by asking questions to customers who visit House Of Beauty Malang, to analyze data using validity test, reliability test, normality test, moderated regression analysis (MRA) and t test statistics, in the trial use SPSS Version 16.0. The results of the research product attributes significance to purchasing decisions, and halal labels proved as moderating variables the effect of attributes on purchasing decisionsKeywords: halal labels; product attributes; buying decision

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...