E-JRM
eJrm Vol. 11 No. 12 Agustus 2022

Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian (CV. Surya Perkasa Mandiri Malang)

Nanda Aris Pratama Aji (Unknown)
N. Rachma (Unknown)
Mohammad Rizal (Unknown)

Article Info

Publish Date
01 Sep 2022

Abstract

Abstract This study aims the effect of price and promotion on purchasing decisions (CV. Surya Perkasa Mandiri Malang). The population in this study were all CV. Surya Perkasa Mandiri Malang. The sampling technique was calculated using the Slovin formula so that a sample of 70 respondents was obtained. The method of data collection in this study used a questionnaire. The results showed that simultaneously price and promotion had an effect on purchasing decisions. partially price and promotion have a positive and significant effect on the decision. Keywords: Price, promotion, consumer purchasing decisions 

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...