E-JRM
eJrm Vol. 08 No. 14 Agustus 2019

PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP MINAT BELI ULANG DENGAN PERSEPSI NILAI SEBAGAI VARIABEL INTERVENING

Elok Faiqotul H (Unknown)
N Rachma (Unknown)
M. Hufron (Unknown)



Article Info

Publish Date
30 Jul 2019

Abstract

 AbstractAbstract               The purpose of this study was to determine the effect of service quality and brand image on repurchasing interest with perceived value as an intervening variable. The population and sample in the study were GrabExpress users in Lowokwaru District with respondents as many as 100 people. Data collection by distributing questionnaires. Data analysis in this study used SPSS version 16. The sampling technique used purposive sampling method and the data testing techniques used in this study included validity test, reliability test, classic assumption test and path.                The results of this study state that service quality and brand image have a significant positive effect on perceived value, service quality and brand image have a significant effect on repurchase interest, perception of value not positive which cannot mediate service quality to repurchase interest while perceived value has positive effect towards repurchasing interest that can mediate brand image Keywords: Service Quality, Brand Image, Repurchase Interest, and Value Perception

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Journal Info

Abbrev

jrm

Publisher

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...