E-JRM
e-Jrm Vol. 08. No. 02. Februari 2019

PENGARUH KUALITAS PELAYANAN, HARGA, DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PADA KAPAL PENUMPANG KM. NAPOLEON RUTE PERJALANAN KENDARI-WANCI (STUDI KASUS PT. AKSAR SAPUTRA LINES)

Asmina Rahmawati (Unknown)
Rois Arifin (Unknown)
M. Hufron (Unknown)



Article Info

Publish Date
04 Feb 2019

Abstract

ABSTRACT               This study aims to determine and analyze the influence of Service Quality, Prices and Facilities on Consumer satisfaction on KM passenger ships. Napoleon route Kendari-Wanci (Case Study of PT. Aksar Saputra Lines) partially or simultaneously. The population and sample were all KM economy class passengers. Napoleon which numbered 96 passengers. Data collection through questionnaires. Data analysis in the study using SPSS version 16. The sampling technique using non probability sampling is purposive sampling. The criteria of respondents in this study were KM economy class passengers. Napoleon route Kendari-Wanci. The testing technique of retrieving the data used in this study includes the instrument test, classic assumption test, multiple linear regression test and hypothesis test.                The results of the analysis show that partially the reliability variable does not significantly influence customer satisfaction. While partially the responsiveness, assurance, empaty, price and facilities variables significantly influence customer satisfaction. Simultaneously shows that the realibility variable responsiveness, assurance, empaty, price and facilities significantly influence customer satisfaction.Keywords: Service Quality, Price, Facilities and Consumer Satisfaction

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Journal Info

Abbrev

jrm

Publisher

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...