E-JRM
e-Jrm Vol. 8. No. 9 Februari 2019

PENGARUH PROMOSI PENJUALAN DAN ATMOSFER TOKO TERHADAP PEMBELIAN IMPULSIF DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING PADA KONSUMEN SUPERINDO TLOGOMAS MALANG

Rizal Ahmad Alfarizi (Unknown)
N Rachma (Unknown)
M. Hufron (Unknown)

Article Info

Publish Date
11 Feb 2019

Abstract

AbstractThis research aims to analyze the impact of Sales Promotion and Store Atmosphere towards Impulse Buying through consideration of Positive Emotion at Superindo Tlogomas Malang. This research will be conducted by distributing questionnaires to 99 respondents which are consumer of Superindo. Quantitative analysis with path analysis analysis model method were used for the technical analysis.The results of this study indicate that the sales promotion influence positively and significantly related to impulse buying, store atmosphere affect positively and significantly related to impulse buying, positive emotion in a positive and significant impact on impulse buying.Keywords: Sales Promotion, Store Atmosphere, Impulse Buying.

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...