Komunikologi: Jurnal Ilmiah Ilmu Komunikasi
Vol 16, No 01 (2019): Komunikologi

ANALISA PENCITRAAN TERHADAP PERLUASAN MEREK SKH KOMPAS BAGI PEMBACA DI JAKARTA


Article Info

Publish Date
25 Apr 2019

Abstract

This study aims to find out whether the image of Kompas is required to obtain a brand (Expansion of Brands) for Readers in Jakarta specifically in South Jakarta. developments in information and communication technology, new media based online through the Kompas e-paper version. The results of this study indicate that Kompas has competitiveness against other companies, using strategies that can improve company relationships with Readers as an increase in motivation and loyalty from Readers. Keywords: imaging, expansion of brands, now COMPASS e-paper

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Journal Info
Komunikologi: Jurnal Ilmiah Ilmu Komunikasi
Website

Abbrev

KM

Publisher

Universitas Esa Unggul

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Komunikologi adalah jurnal ilmiah yang memuat tulisan penelitian dan non penelitian dalam bidang Ilmu Komunikasi. Jurnal ini terbit 2 (dua) kali dalam setahun yaitu pada bulan Maret dan September. Jurnal ini tidak dikenakan biaya dalam penerbitannya (free charge). Komunikologi menggunakan pengajuan ...