JURNAL DINAMIKA MANAJEMEN DAN BISNIS
Vol. 6 No. 1 (2023): Jurnal Dinamika Manajemen dan Bisnis

Satisfaction with Packaging and Price to Purchase Decision and Repurchase Intention

Asmoro, Indriani Putri (Unknown)
Tuti, Meylani (Unknown)

Article Info

Publish Date
27 Mar 2023

Abstract

Customers use their purchasing decision as a barometer when choosing items and as a catalyst for further purchases. This study set out to determine how packaging and pricing satisfaction affected consumers' decisions to buy and their willingness to do so again. With the use of smart PLS, this study analyzes structural equation models. 184 respondents were shoppers who made purchases in December 2022, as determined by the incidental sampling approach. The findings indicate that price satisfaction affects both the choice to buy and the desire to buy again. However, the packaging only influences the choice to buy and does not influence the urge to make more purchases. and the urge to make another buy is influenced by the outcome of the purchasing choice

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Journal Info
JURNAL DINAMIKA MANAJEMEN DAN BISNIS
Website

Abbrev

jdmb

Publisher

Universitas Negeri Jakarta

Subject

Decision Sciences, Operations Research & Management

Description

This journal encompasses original research articles, review articles, and short communications, including: (1) Strategic Management; (2) Financial Management; (3) Human Resource Management, and (4) Marketing Management. Jurnal Dinamika Manajemen dan Bisnis (JDMB) is published twice a year, in April ...