IJoASER (International Journal on Advanced Science, Education, and Religion)
Vol 5 No 4 (2022): IJoASER (International Journal on Advanced Science, Education)

Effect of Price Discounts on Consumer Purchase Satisfaction (Study at Indomaret Majene Branch)

Zulkifli Zulkifli (Institut Agama Islam Negeri Bone)

Article Info

Publish Date
01 Jan 2023

Abstract

The purpose of this study is to determine the effect of discounted prices on Customer Purchase Satisfaction at Indomaret Majene Branch.This research was conducted at Indomaret Majene branch, Majene Regency, namely the researcher wanted to know howabout influencediscounted prices for Customer Purchase Satisfaction Indomaret Majene BranchThe data analysis technique used is a simple linear regression test. The results showed that the price discount variable had a positive and significant effect on the consumer purchase satisfaction variable at the Majene branch of Indomaret.

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Journal Info
IJoASER (International Journal on Advanced Science, Education, and Religion)
Website

Abbrev

IJoASER

Publisher

Sekolah Tinggi Agama Islam Al-Furqan Makassar

Subject

Religion Education Social Sciences

Description

International Journal on Advanced Science, Education, and Religion invites scholars, researchers, and students to contribute the result of their studies and researches in the areas related to Education, which covers textual and fieldwork investigation with various perspectives of Learning Strategy ...