How to Measure the Customer Purchase Decision in Shopee E -Commerce Platform?

Ikramina Larasati Hazrati Havidz (Universitas Esa Unggul, Jakarta)
Hilda Bernika Ningrum (Universitas Esa Unggul, Jakarta)
Hazimi Bimaruci Hazrati Havidz (Universitas Terbuka, Jakarta)
Riza Rizqiyah (Bina Nusantara University, Jakarta)

Majalah Ilmiah Bijak
Vol 20, No 1: March 2023

The study aims to pictured out the mediating roles  of purchase intention on service quality and application quality to purchase decision. The study objective is the shopee application users with at least 1 year of experience using the application. The study collected 140 respondents. Smart-PLS will be used to run the data. The study signified service quality and application quality have a positive and significant influence on purchase intention. Service quality and application quality have a positive and significant influence directly and indirectly on purchase decision. Lastly, Purchase Intention play a mediating role from service quality and application quality on purchase decision.