East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 2 No. 3 (2023): March 2023

The Influence of Advertising, Sales Promotion and Personal Selling Toward Purchasing Decision to Hotel Stay in East Java

Dina Mayasari Soeswoyo (Sekolah Tinggi Pariwisata Bogor)
Choiri Amalia (Sekolah Tinggi Pariwisata Bogor)

Article Info

Publish Date
25 Mar 2023

Abstract

This study aims to identify the effect of advertising, sales promotion and personal selling on the decision of guests to stay at a hotel in East Java. Data was collected through questionnaires, observation, documentation and literature review from March to July 2022. Data were analyzed quantitatively using multiple and simple linear regression techniques. The results showed that simultaneously, advertising, sales promotion and personal selling have a significant effect on purchasing decisions. However, partially, the Sales promotion variable has no significant effect, while Advertising and Personal Selling have a significant effect on the guest's decision to stay at Hotel Ilona.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...