Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi
Vol. 2 No. 1 (2022): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi

STRATEGI PENGEMBANGAN DESA WISATA SETULANG, KECAMATAN MALINAU SELATAN, KABUPATEN MALINAU, KALIMANTAN UTARA

I Wayan Ruspendi Junaedi (Universitas Dhyana Pura)
Titin Veronika (Universitas Dhyana Pura)
Irawan Irawan (Universitas Palangka Raya)
Gede Nyoman Wiratanaya (Universitas Dhyana Pura)



Article Info

Publish Date
29 Mar 2022

Abstract

Village tourism the one of strategy to solve the problem of poverty in the village. Constraints such as infrastructure are still lacking and information about Setulang Tourism Village is still limited yet, this research was conducted to find out the development strategies that exist at Setulang Tourism Village. There are 3 respondents of the SWOT analysis, techniques to getting data by interviewing, documenting and filling out the questionnaires. There are 4A internal variables, accessibility, the distance of location and transportation facilities, attractions, namely arts and cultural activities, the pure of forest and handicrafts, ancillary namely local organizations and government, and amenities, which are available of homestays. External variables are socio-cultural, competition, law, economy, security and threats. 9 indicators of internal variable,there are 2 weaknesses namely community handicrafts and transportation facilities. 10 indicators of external variable there are two threats, namely same of tourist attractions and the convenience of tourists to visiting. In the SWOT analysis there are IE, IFAS / EFAS, and SWOT matrix. IFAS results obtained 3.22 while the number of EFAS 2.97. Matrix of IE, Setulang Tourism Village in 2018 is high or strong. This research shows several indicators that Setulang Tourism Village needs to improve to become a tourist destination and hopefully it can be an advice for the future. Keywords : Definition of Tourism Village, Sample Determination Method, SWOT Analysis

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Journal Info

Abbrev

jemba

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi. Berisi tentang hasil penelitian kajian dan aplikasi teori dalam bidang ilmu ekonomi dan bisnis oleh mahasiswa dan dosen. Minat publikasi: Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Kewirausahaan, Produk Lokal, Inovasi dan ...