The Scientia Journal of Economics Issues
Vol. 1 No. 2 (2022): The Scientia Journal of Economics Issues

The INFLUENCE OF THE PROMOTIONAL MIX AND BRAND IMAGE ON THE DECISION TO PURCHASE TOUR AND TRAVEL SERVICES AT PT ARRAFSYAH SAFARI HARAMAIN

Asrifa Iriany B. Pawe (Universitas Hasanuddin, Fakultas Ekonomi dan Bisnis)

Article Info

Publish Date
23 Dec 2022

Abstract

Research shows that promotion variables affect positive, significant to the decision of the purchase, proven by a statistical output that reveals a positive and significant value of the purchase decision with a statistical output value With the value of a statistical output that expresses a 0.05 value, the study also states that their image is not a modelling variable (boosters) of promotion influence over decision purchases, it is concluded from data analysis that the immediate impact of influence is greater than the indirect impact.

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Journal Info
The Scientia Journal of Economics Issues
Website

Abbrev

sjei

Publisher

Scientia Integritas Utama

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

The Scientia Journal of Economics Issues publishes high-quality research findings and commentary on international economic developments, maintaining a sound balance between economic theory and application at both micro and macro ...