Journal of Business, Management and Social Studies
Vol. 2 No. 3 (2022): Journal of Business, Management, and Social Studies

Analyses of Gen Z’s Perceived Environmental Knowledge and Intention to Use Eco-Friendly Shopping Bags

Anggraeny, Chuurur (Unknown)

Article Info

Publish Date
21 Feb 2023

Abstract

This study aims to find out how generation Z perceives environmental knowledge in relation to their intention to use environmentally friendly shopping bags. This study collected primary data from respondents via questionnaires. A 54-respondent online survey is sent throughout East Java, with a focus on Pasuruan city, in order to achieve the study’s goal. The results demonstrate that consumer attitudes are significantly influenced by environmental knowledge, which results in the intention to use environmentally friendly shopping bags. This study extends the literature by examining and demonstrating that perceived environmental knowledge and environmental awareness may contribute to attitude toward using environmental-friendly shopping bags.

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Journal Info
Journal of Business, Management and Social Studies
Website

Abbrev

JBMS

Publisher

APPS Publications

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship. The publication frequency ...