International Journal Of Economics Social And Technology
Vol. 2 No. 1 (2023): 2023, March

Effect of Price, Quality Service and Trust to Customer Satisfaction

Margaret Guita (Universitas Prima Indonesia)
Erin Lianto (Universitas Prima Indonesia)
Kimberton Loni (Universitas Prima Indonesia)
Ricky Rafii Ritonga (Universitas Prima Indonesia)
Edisah Putra Nainggolan (Universitas Muhammadiyah Sumatera Utara)



Article Info

Publish Date
28 Mar 2023

Abstract

This researcher took object PT. Stara Bumi Surya because satisfaction decreased customers. Satisfaction customer is motivation customers to evaluate something product or service after use it. Price, quality service and trust be one reason descent satisfaction customers. Approach quantitative used as a method research. This research is manifold descriptive quantitative. Fits the purpose research, this research is descriptive and explanative. Population totaling 137 customers business and the sample for this study consisted of 102 individuals obtainedfrom formula Slovin. Up to 30 customers in the same company used to test validity and reliability. Analysis results linear regression shows satisfaction customers = 4. 609 + 0. 187 price + 0. 539 quality service + 0. 153 trust. kindly partial and simultaneous obtained results showthat price, quality service and trust in a manner Partial influential significant to satisfaction PT. Stara Bumi Surya. The adjusted R-squared value of 0. 551 means that variable free own influence to variable bound of 55. 1%, the remaining 44. 9% is influence variable free other

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Journal Info

Abbrev

ijest

Publisher

Subject

Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

nternational Journal of Economics Social and Technology (IJEST) is a manuscript publication media that contains the results of scientific research in the field of Economics, Social, and Technology that applies peer-reviewed research. Manuscripts published in the International Journal of Economics ...