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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Mantik Majalah Ilmiah Warta Dharmawangsa Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ipteks Terapan : research of applied science and education International Journal Of Economics Social And Technology Journal Liaison Academia and Society Mandiri: Jurnal Akuntansi dan Keuangan Medani : Jurnal Pengabdian Masyarakat IJMA
Ricky Rafii Ritonga
Universitas Prima Indonesia
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The Effect Of Promotion, Price, And Quality Of Service On Customer Satisfaction Of PT. Aseng Keto Sukses Medan Ricky Rafii Ritonga; Christian Ardy; Felix Giovanni Chandra; Nicholas Geral Cendana; Egon Sius Purba
International Journal of Science, Technology & Management Vol. 3 No. 1 (2022): January 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i1.422

Abstract

This research was motivated by a decrease in the number of customers of PT. Aseng Ketok Successful in 2020. The decrease in the number of customers indicates that the satisfaction of pt. Aseng Ketok Success Medan. By looking at the problems that exist, this research is directed to analyze how to increase satisfaction by supporting increased promotion, price, and, quality of service. In this study used is the criteria of permanent customers, which are meant by permanent customers here are service users who have more than twice used the services of PT. Aseng Ketok Success. The number of samples is determined based on calculations of the Slovin formula with a tolerable error rate of 5%, then the sample count will be obtained as many as 150 people. The data analysis method used in this study is Multiple Regression, were previously tested the validity, reliability, and classical assumptions. The results showed that promotion, price, and quality of service have a positive and significant influence on customer satisfaction. The author's advice is to increase customer satisfaction can be done by improving promotions, maintaining customer satisfaction, and pricing more in line with customer capabilities. PT. Aseng Ketok Sukses Medan needs to maintain elements that have been considered good by customers and need to improve things that are still lacking.
PENGARUH KOMPETENSI KERJA DAN PENGAWASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT MUJUR LIKA LESTARI MEDAN Ricky Rafii Ritonga
Jurnal Warta Dharmawangsa Vol 14, No 2 (2020)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v14i2.631

Abstract

Influence Merit Pay System in Increasing The Loyalty and Job Satisfaction of Private University Lecturers In Medan Rizkha Afriani Zulkarnain; Ricky Rafii Ritonga
Jurnal Mantik Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2021.1184.pp2473-2477

Abstract

This research is one of the results of lecturers who get ideas in the development of management science especially Compensation Management, to know-how and influence will occur if the variable Merit Pay is linked to the variables of work loyalty and the impact on the job satisfaction of a lecturer of private universities in the city of Medan. The research method used by this research was conducted on PTS lecturers in Medan, with a total of 65 respondents as samples. The research data was obtained through questionaires measured using the Likert scale, and SEM processing was statistically carried out with the help of SMART PLS version 3 with the results of the study showing that there is a significant influence between three variables namely: merit pay, work loyalty, and Job Satisfaction. This research was only conducted at Private Universities in Medan, and research variables are limited to merit pay, loyalty, and job satisfaction. This research shows that there is a relationship between variables, where lecturer performance and loyalty have an impact on the merit pay system.
THE EFFECT OF LOCATION, PRICE, AND WORK SERVICES ON CONSUMER SATISFACTION AT PT RUDANG HOTEL BERASTAGI Jese Tingkos Tampubolon; Ricky Rafii Ritonga; Herlina Pasaribu; Eki Ro Putra Br Limbong
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research location was conducted at PT Rudang Hotel Berastagi, a company engaged in hotel accommodation services. At the time the research was conducted the company experienced a decrease in consumer satisfaction as indicated by a decrease in visitors. The phenomenon of location problems regarding the number of accommodations that offer similar services so that the choice of consumers in choosing is increasing. Regarding the price, consumers complain that the price does not match the facilities such as a delux room but the facilities are the same as the standard room price. Problems in service work, less friendly receptionist in serving consumers. Theoretical limitations will be limited through the management of marketing locations, prices, job services, and customer satisfaction. This study uses simple random sampling with the Slovin formula. With a population of 2304 consumers and 30 people for validity testing and a sample of 100 consumers. Quantitative research was chosen as the research method.The analysis used in the form of multiple analysis methods, determination testing and simultaneous testing of F count (5.891) > F table (3.09) and partial testing of location (0.662 < 1.984), price (3.599 > 1.984), and job services (2.731 > 1.984 ). The results showed that location had no effect on customer satisfaction, but price and work service showed a positive and significant effect on customer satisfaction with a ratio of 12.9%.
The Influence of Brand Image, Service Quality, and Price on Damri Service Users at Plaza Medan Fair Ricky Rafii Ritonga; Elsa Afriyanti; Endrian Ujiati Rahayu; Angga Rizki Pratama
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (963.401 KB) | DOI: 10.35335/enrichment.v12i2.458

Abstract

Brand image is the public's response to a company or product. A good image will benefit the company, because customers subconsciously recommend it to others. Damri buses are known to have a good reputation and their names are easy to remember among the public. Damri is a brand mark of a BUMN that until now has carried out its function as a service provider for the transportation of people and goods. Building a brand image is important for business companies. Brand is not just a name or a symbol. Brand is a differentiator of a product with other products. In this case, the competition between transportation services in the city of Medan is getting tighter because there are many buses so that a strong brand image is needed in order to foster a back impression among bus customers. The purpose of this study was to determine the effect of brand image on community user satisfaction in Medan City partially on Perum Damri transportation services and to determine the effect of service quality on community user satisfaction in Medan City partially on Perum Damri transportation services. Knowing the effect of price on user satisfaction in the city of Medan partially on Perum Damri transportation services. The results of the test simultaneously obtained a value of 67.068 > 3.09 and a significant probability value of 0.000 < 0.05. The coefficient of determination test shows that 66.7%, namely brand image, service quality and price have an impact on user satisfaction.
Pemanfaatan Media Online Dalam Meningkatkan Pemasaran Hasil Produksi Lebah Madu Masyarakat Kelurahan Kampung Baru Kecamatan Medan Maimun Yovie Ernanda; Mangasi Butar-Butar; Ricky Rafii Ritonga
Medani : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Agustus 2022
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.272 KB) | DOI: 10.59086/jpm.v1i2.174

Abstract

Di era yang serba teknologi seperti saat ini, memudahkan banyak pelaku bisnis untuk mempromosikan usaha mereka melalui internet dengan berbagai cara. Tujuan utama dari penggunaan internet saat ini adalah untuk membantu dalam mendapatkan konsumen secara luas. Digital marketing adalah strategi yang sangat tepat untuk membantu aktivitas promosi. Madu adalah subtansi makanan manis dan kental yang dibuat oleh lebah madu dan beberapa serangga lain. Penggunaan dan produksi madu memiliki sejarah yang panjang dan bervariasi serta bisa ditelusuri sejak zaman kuno. Pada pengabdian masyarakat ini akan diajarkan cari budidaya lebah sampai menghasilkan madu. langkah-langkah budidaya lebah, antara lain menyiapkan segala perlengkapan, utamanya rumah lebah, yaitu kotak kayu. Kemudian memilih bibit Lebah yang unggul, salah satunya yang paling banyak dibudidayakan masyarakat saat ini adalah Apis Mellifera. Artikel ini bertujuan untuk memberikan pemahaman tentang bagaimana hasil Budidaya Lebah Madu yang bisa kita manfaatkan untuk kebutuhan sehari-hari dan juga bisa dijadikan usaha untuk menghasilkan uang dan cara memasarkannya melalui media online. Khalayak sasaran dalam kegiatan pengabdian ini adalah masyarakat di Kelurahan Kampung Baru Kecamatan Medan Maimun. Pada akhir sosialisasi peserta mengharapkan kegiatan semacam ini dapat kembali dilaksanakan pada masa mendatang
Effect of Price, Quality Service and Trust to Customer Satisfaction Margaret Guita; Erin Lianto; Kimberton Loni; Ricky Rafii Ritonga; Edisah Putra Nainggolan
International Journal Of Economics Social And Technology Vol. 2 No. 1 (2023): 2023, March
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i1.258

Abstract

This researcher took object PT. Stara Bumi Surya because satisfaction decreased customers. Satisfaction customer is motivation customers to evaluate something product or service after use it. Price, quality service and trust be one reason descent satisfaction customers. Approach quantitative used as a method research. This research is manifold descriptive quantitative. Fits the purpose research, this research is descriptive and explanative. Population totaling 137 customers business and the sample for this study consisted of 102 individuals obtainedfrom formula Slovin. Up to 30 customers in the same company used to test validity and reliability. Analysis results linear regression shows satisfaction customers = 4. 609 + 0. 187 price + 0. 539 quality service + 0. 153 trust. kindly partial and simultaneous obtained results showthat price, quality service and trust in a manner Partial influential significant to satisfaction PT. Stara Bumi Surya. The adjusted R-squared value of 0. 551 means that variable free own influence to variable bound of 55. 1%, the remaining 44. 9% is influence variable free other
Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Kepuasan Konsumen Pengguna Jasa Travel PT Sumatera Star Group Wisata Tiffanycia Tiffanycia; Ricky Rafii Ritonga; Shelly Kho; Kenny Anselnus; Edisah Putra Nainggolan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2570

Abstract

Penelitian ini bertujuan guna mengidentifikasi implikasi dari pengaruh harga, kualitas produk, serta lokasi yang mengaruhi tingkat puasnya konsumen yang memanfaatkan jasaTravel PT Sumatera Star Group Wisata. Studi ini melakukan pendekatan kuantitatif dalam penelitianini dikumpulkanya data primer jugadata sekunder dari konsumen PT Travel Sumatera Star Group Wisata selama 1 tahun, yang sebanyak 2.471 konsumen. Sampel yang diambil dalam analisis ini sejumlah 96  individu, dihitung melalui penggunaan formula Slovin. Sistem pengumpulan data dilakukan melalui kuesioner yang sudah dikembangkan dengan Menerapkan instrumen pengukur yang valid dan reliabilitas juga memastikan validitas dan keandalan data. Kuesioner ini dirancang untuk mengumpulkan informasi tentang persepsi konsumen terkait harga, kualitas produk, lokasi, dan tingkat kepuasan mereka. Analisis data dilakukan menggunakan metode regresi berganda agar mengevaluasi pengaruh bersama-sama maupun individu variabel independen (harga, kualitasproduk, juga lokasi) terkait padavariabel dependen(kepuasan konsumen). Selanjutnya, pada penelitian,dilakasanakanpengujian hipotesis menggunakan ujit juga ujiF guna mengevaluasi tingkat signifikansi efek variabel independen kepada variabel dependen. Koefisiendeterminasi juga digunakan untuk mengukur sejauh mana variasi variabel dependen dapat dilihatkan pada model yangdigunakan. Data yang telah dikumpul setelahitu dianalisis memakai software statistik seperti SPSS 26.0. Temuan dari penelitian ini melihatkan terjadinya hubungan positif serta signifikan antar harga dan kualitaspelayanan dengan puasnya konsumen secara terpisah. Ini melihatakan  naiknya biaya jugakualitas pelayanan dengan diberikanoleh PT Sumatera Star Group Wisata, semakin baik kepuasan konsumen. Namun, ampak lokasi terhadap tingkat kepuasan konsumen tidak signifikan. Secara keseluruhan, kombinasi dari hargakualitas pelayanan,sertalokasi secara bersama-sama memberikan efek sebesar 46,5% terhadap tingkat kepuasan konsumen. Ini berarti bahwa sekitar 46,5% variasi dalam tingkat puasnya konsumen disebabkan oleh faktor-faktor harga,kualitaspelayanan, jugalokasi yang telah diteliti. Sementara itu, sisanya sekitar 53,5% dipengaruhi oleh faktor-faktor tambahan yang tidak termasuk dalam penelitian ini, seperti upaya promosi, persepsi merek, serta faktor-faktor lainnya.
THE INFLUENCE OF BUSINESS LOCATION, ADVERTISING, AND SERVICE QUALITY AGAINST PURCHASING DECISIONS Ricky Rafii Ritonga; Cristina Reinaldo; Yosella Winaldi; Jenniffer -; Edisah Putra Nainggolan
Jurnal Ipteks Terapan Vol. 17 No. 2 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i2.2384

Abstract

Analyzing and knowing how much influence business location, advertising and service quality have on purchasing decisions that occur at Maju Bersama Supermarkets is the goal of this study. Researchers used associative approach research methods and quantitative research types. Analyzing the data in this study with multiple regression analysis. Data collection techniques were applied with questionnaires, interviews and documentation studies. The research population is visitors who have shopped at the Maju Bersama Supermarket which is also used as a sample of 142 consumers. The slovin formula is used to determine the number of samples. The t(count) value of the Business Location variable is -2.516, Advertising is 1.028, and Service Quality is 4.399 and F(count) is 8.754. The research results show that the coefficient of determination is 16%. The conclusion in this study is that simultaneously and partially Business Location, Advertising and Service Quality have a significant and positive value effect on Purchasing Decisions at PT. Maju Bersama Supermarket
Pelatihan Pemasaran Dan Digital Marketing Inovasi Batik Mangrove Ritonga, Ricky Rafii; Ernanda, Yovie
Medani : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April 2024
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jpm.v3i1.427

Abstract

Tujuan dilakukanya kegiatan pengabdian kepada masyarakat ini dengan tema Pelatihan Pemasaran dan Digital Marketing Inovasi Batik Mangrove di Desa Tanjung Rejo Kabupaten Deli Serdang adalah untuk memberikan pengetahuan mengenai digital marketing serta pelatihan penerapan digital marketing. Metode yang di gunakan dalam pelaksanaan kegiatan ini yaitu melalui ceramah dan praktik langsung penerapan digital marketing. Tahapan pelaksanaan acara ini meliputi pembukaan dan pengenalan digital marketing, pemaparan tentang digital marketing, pemaparan tentang beberapa masalah yang sering dihadapi UMKM, pemaparan tentang beberapa istilah asing berkaitan digital marketing kemudian dilanjutkan praktik yang berkaitan dengan digital marketing. The aim of carrying out this community service activity with the theme Marketing Training and Digital Marketing of Mangrove Batik Innovation in Tanjung Rejo Village, Deli Serdang Regency is to provide knowledge about digital marketing as well as training in the application of digital marketing. The method used in carrying out this activity is through lectures and direct practice in implementing digital marketing. The stages of implementing this event include opening and introducing digital marketing, a presentation about digital marketing, an explanation of several problems often faced by MSMEs, an explanation of several foreign terms related to digital marketing, then continued with practices related to digital marketing
Co-Authors Angga Rizki Pratama Barus, Ruth Benita Butar-Butar, Mangasi Christian Ardy Cristina Reinaldo Edisah Putra Nainggolan Egon Sius Purba Eki Ro Putra Br Limbong Elsa Afriyanti Endrian Ujiati Rahayu Erin Lianto EVELYN EVELYN Felix Giovanni Chandra Gunawan, Jerry Herlina Pasaribu Hutagalung, Marion Mart Parningotan Jenniffer - Jese Tingkos Tampubolon Kaban, Ferry Andika Kenny Anselnus Kimberton Loni Mangasi Butar-butar Manik, Putri Cornelia Margaret Guita Nazmi, Hendra Nicholas Geral Cendana Ongko, Stiven Kreverius Panjaitan, Josua Haripendi Purba, Noveria Rizkha Afriani Zulkarnain Saputra, Edward Daniel Sella, Gri Shelly Kho Simare-Mare, Tiurmauli Br Simbolon, Safii Tanjaya, Tanjaya Tarigan, Veri Pratikawa Tiffanycia Tiffanycia Yosella Winaldi Yovie Ernanda Yunior, Khomeiny