<![CDATA[This study aims to determine the effect, product quality and price on purchasing decisions Iphone in Karawang regency. Based on the results of related hypothesis testing, it can be concluded as follows: The results of this test indicate that product quality has a positive and significant effect on Iphone purchasing decisions in Karawang Regency. This shows that product quality has good operating system performance for consumers so that it can influence purchasing decisions. The results of this test indicate that price has a positive and significant effect on the decision to purchase an Iphone in Karawang Regency. This shows that the prices that can be reached by students with premium product quality are comparable to the application features and the benefits of the products which are very modern for consumers so that they can influence purchasing decisions.]]>
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