Penguatan Koperasi Alumni Brawijaya Dalam Pengembangan UMKM Corner Pasar Kasin Kota Malang

Dian Ferriswara (Universitas Dr. Soetomo Surabaya)
Fedianty Augustinah (Universitas Dr. Soetomo Surabaya)
Anik Vega Vitianingsih (Universitas Dr. Soetomo Surabaya)
Veronika Nugraheni Sri Lestari (Universitas Dr. Soetomo Surabaya)
Nihayatus Sholichah (Universitas Dr. Soetomo Surabaya)

Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal
Vol 6, No 2 (2023): April 2023

The problems faced by the UMKM Corner of the Kasin Market in Tanjungrejo Village, Sukun District, Malang City are: (1) Making marketing plans (digital marketing) for UMKM Kota Malang products that are members of the UMKM Corner Pasar Kasin (2) Completing digital marketing by creating an account marketplace. (3) Financial records are needed digitally to make it easier to understand financial conditions, make decisions through financial reportsThe solution to the problem is assistance to UMKM Corner in terms of: (1) assistance in marketing planning through digital marketing (2) assisting and training digital marketing through the marketplace. (3) help, train the use of the simple financial application to record sales and procurement of merchandise finance to financial reports