JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023

Analisis Faktor Pendorong Keputusan Pembelian melalui Aplikasi Gofood pada Masyarakat Kota Batam

Ayu Puspitasari (Unknown)
Putri Else Tiara (Unknown)

Article Info

Publish Date
03 Apr 2023

Abstract

The purpose of this study is to analyze the factors driving purchasing decisions through the GoFood application in the people of Batam City. The population in this study are people from several sub-districts in Batam City. This type of research is quantitative research with data collection techniques using questionnaires. The method in analyzing the data used is factor analysis. The results of this study indicate that there are factors that encourage purchasing decisions through the GoFood application in the people of Batam City.

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Journal Info
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Website

Abbrev

JABA

Publisher

Politeknik Negeri Batam

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality ...