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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Putri Else Tiara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Faktor Pendorong Keputusan Pembelian melalui Aplikasi Gofood pada Masyarakat Kota Batam Ayu Puspitasari; Putri Else Tiara
Journal of Applied Business Administration Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5227

Abstract

The purpose of this study is to analyze the factors driving purchasing decisions through the GoFood application in the people of Batam City. The population in this study are people from several sub-districts in Batam City. This type of research is quantitative research with data collection techniques using questionnaires. The method in analyzing the data used is factor analysis. The results of this study indicate that there are factors that encourage purchasing decisions through the GoFood application in the people of Batam City.
Co-Authors Ayu Puspitasari