<![CDATA[Bamboo in Selaawi is very important element for the community, providing basic needs such as housing and furniture, as well as providing major economic contribution from bamboo crafts as a main commodity of this municipality; as happened to the most industries, bamboo handicraft also got a big hit by the pandemic. A comprehensive study was conducted to analyse and identify the fittest strategy in order to establish a more resilient bamboo handicraft business. This study applied a qualitative method to identify and analyse the SWOT of the business based on some literature reviews to understand the theoretical basis prior conducting in-depth interviews with 8 respective stakeholders and questionnaire to 30 craftsmen in this specific area. Based on the result and discussion, apart from normative strategy such as product differentiation, optimizing e-commerce, productivity and profitability improvement this study revealed that a collaboration of eco-edu-tourism should be introduced as another strategy approach to create a more resilient bamboo handicraft industry.]]>
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