COMMICAST
Vol. 4 No. 1 (2023): March

Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic

Firdaus, Nalendra Putra (Unknown)
Anggraeni, Sinta (Unknown)
Hariyanti, Nunik (Unknown)



Article Info

Publish Date
30 Mar 2023

Abstract

Tourism is a sector that is a mainstay for the City of Yogyakarta. The existence of the COVID-19 pandemic has had a significant impact on the Yogyakarta City tourism sector. Department of Tourism of Yogyakarta, a government agency responsible for tourism conditions, should have a strategy to deal with these conditions. This research was conducted to find out how Department of Tourism of Yogyakarta carried out the communication strategy in promoting tourism during the COVID-19 pandemic. The research method used is qualitative with a case study approach, and data collection is carried out using interviews and observations. The results of this study indicate Department of Tourism of Yogyakarta has a strategy for dealing with a pandemic situation by creating a new tagline, "Kangen Jogja".  Department of Tourism of Yogyakarta also uses websites and social media to deliver practical information to the public.

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Journal Info

Abbrev

commicast

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and ...