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Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic Firdaus, Nalendra Putra; Anggraeni, Sinta; Hariyanti, Nunik
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6936

Abstract

Tourism is a sector that is a mainstay for the City of Yogyakarta. The existence of the COVID-19 pandemic has had a significant impact on the Yogyakarta City tourism sector. Department of Tourism of Yogyakarta, a government agency responsible for tourism conditions, should have a strategy to deal with these conditions. This research was conducted to find out how Department of Tourism of Yogyakarta carried out the communication strategy in promoting tourism during the COVID-19 pandemic. The research method used is qualitative with a case study approach, and data collection is carried out using interviews and observations. The results of this study indicate Department of Tourism of Yogyakarta has a strategy for dealing with a pandemic situation by creating a new tagline, "Kangen Jogja".  Department of Tourism of Yogyakarta also uses websites and social media to deliver practical information to the public.
Revisiting the J-Curve of Indonesia-China bilateral trade Salim, Agus; Pranolo, Andri; Hariyanti, Nunik; Fadillah, Dani; Khotimah, Husnul; Firdaus, Nalendra Putra
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 5 No. 2 (2023): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v5i2.215

Abstract

The examination of the J-curve effect has been grown primarily for the case of aggregate trade level in some countries. Most studies assume that the exchange rate affects the dynamics of aggregate trade balance symmetrically. To fill the gap of the empirical studies, this manuscript attempt to revisit the presence of J-curve and analyze the effect of Indonesian Rupiah vis-à-vis Chinese Yuan on bilateral trade balance between Indonesia and China, whether symmetric or asymmetric. We employ autoregressive distributed lag (ARDL) and its partial sum concept of nonlinear manner to estimate quarterly data from 2002:I to 2017:IV. The result shows evidence of the asymmetric effect of the exchange rate on the trade balance, and the nonlinear approach provides more support to discover the presence of the J-curve impact of bilateral trade between Indonesia and China.