Jurnal Widya
Vol. 4 No. 1 (2023): Jurnal Widya, April 2023

Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan: (Studi Kasus Outlet Smartphone Samsung di Mall Boemi Kedaton)

Christian Edbert (Universitas Bandar Lampung)
Habiburahman Habiburahman (Universitas Bandar Lampung)

Article Info

Publish Date
28 Apr 2023

Abstract

This study aims to determine the best marketing approach to increase Samsung smartphone store sales. A SWOT analysis is carried out to assess the situation. Based on the conversation, the Cartesian SWOT chart shows that an aggressive growth policy is the strategy used in this situation (growth-oriented strategy), which refers to the industrial world where there is a market leader and the next order is called . applicant A market challenger is a company that is constantly and openly trying to increase its market share.

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Journal Info
Jurnal Widya
Website

Abbrev

awl

Publisher

Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Description

Ruang Lingkup (Scope); Penelitian yang dapat di yang dapat dimuat/diterbitkan pada jurnal Widya ini diutamakan bidang Teknologi Informasi, Bidang Ilmu Komputer, Bidang Informatika, Bidang Rekayasa Perangkat Lunak, Bidang Sistem Informasi, Bidang Sistem Komputer, Bidang Teknik Komputer, Teknik ...