Formosa Journal of Sustainable Research (FJSR)
Vol. 2 No. 3 (2022): March 2023

The Effect of Rating, Online Consumer Review and Sales Promotion on Purchase Intention on the Gofood Application

Gigieh Giri Putra Prianika (Universitas Esa Unggul)
Eka Bertuah (Universitas Esa Unggul)

Article Info

Publish Date
30 Mar 2023

Abstract

This study aims to determine the effect of ratings, online consumer reviews and sales promotion on purchase intention. This research is causal research, using multiple linear regression analysis methods. The population in this study were people who had bought food through Go-food during the last 3 months in the Jabodetabek area. The sample in this study used purposive sampling method with a total of 200 respondents. The results of this study indicate that rating, online consumer review and sales promotion simultaneously affect purchase intention. Rating has no positive effect on purchase intention. Online consumer review has a positive effect on purchase intention. Sales promotion has a positive effect on purchase intention. Then rating is not a variable that has a dominant effect on purchase intention

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Journal Info
Formosa Journal of Sustainable Research (FJSR)
Website

Abbrev

fjsr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

Description

Formosa Journal of Sustainable Research (FJSR) is an open access and peer-reviewed journal, published by Formosa Publisher. FJSR aims to be a dissemination platform for research result from multidisciplinary research that covers the wide spectrum of research field such as education, including ...