Jurnal Ekonomi Bisnis dan Akuntansi
Vol. 2 No. 1 (2022): April : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)

PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA TRANSPORTASI ONLINE DI LAMONGAN

Yusuf Darmawan (Unknown)
Muad (Unknown)
Sukahar (Unknown)
Nisaul Ullum (Unknown)
Akhmad Misbakhul Khoir (Unknown)

Article Info

Publish Date
01 Apr 2022

Abstract

This study aims to determine the influence of promotion and service quality on the decision to purchase online transportation services in Lamongan. The type of research used in this study is quantitative research. The population in this study is consumers who use services from Grab and Cak Ed Delivery in Lamongan with a sample of 75 respondents. Sampling is carried out by non-probability sampling method using purposive sampling. The data collection technique used in this study was by using the questionnaire method. Data analyzed using SPSS 26.0

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Journal Info
Jurnal Ekonomi Bisnis dan Akuntansi
Website

Abbrev

jebaku

Publisher

Politeknik Pratama Purwokerto

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Bisnis dan Akuntansi berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi Bisnis dan Akuntansi. pengaturan dan lintas tingkat. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang ...