Jurnal PKM Manajemen Bisnis
Vol. 3 No. 1 (2023): Jurnal PKM Manajemen Bisnis

BUSINESS DIGITALIZATION TRAINING: Optimization of Digital Business Opportunities and Advantages

Rezky Fajar Pambudi (Universitas Pakuan)
Endang Kustini (Unknown)



Article Info

Publish Date
01 Jan 2023

Abstract

Uncertainty in economic conditions can be caused by many factors, one of which is the Covid-19 pandemic. Many companies have gone out of business, because they were unable to overcome the negative impact. This becomes a lesson for business actors, especially in Indonesia, about the uncertainty of economic conditions. Based on this, this training activity is an effort from the academic side of Pakuan University to provide vocational school graduates with knowledge about running a business. Thus, they get referrals as provision/preparation for running a business in the future. The object of the service activity was carried out in the city of Bogor, which was attended by 150 participants from vocational school graduates in the city of Bogor. The method of this activity is presentation and discussion, namely explaining economic conditions, the impact of economic uncertainty and solutions to overcome problems. As a result of this activity, the participants received information on how to deal with economic uncertainty through the concept of business digitization. This activity explained the opportunities and benefits of using digital media as a solution to maintaining a business existence in the midst of economic uncertainty due to the pandemic and globalization.

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Journal Info

Abbrev

pkm

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal ...