INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Vol 6 No 2 (2023): International Journal of Education, Information Technology  and Others

Discovering The Effect of Online Consumer Reviews Towards Purchasing Decisions

Deliza Rahmadona Andera (Universitas Singaperbangsa Karawang)
Ina Ratnasari (Universitas Singaperbangsa Karawang)



Article Info

Publish Date
27 Apr 2023

Abstract

This research aims to know, explain and analyze the impact of online consumer review on the use of one of the e-learning platform in Indonesia. The research was conducted using a descriptive and verification method, sample in this research is the user of an e-learning provider in Indonesia who decided to use the product mostly based on online consumer review. Data collected using online questionnaires, data analysis conducted with regression analysis. The results of the research on the level of significance 5% found that based on the research that has been done, the conclusion that can be taken the online consumer review is positive and significant effect on the user decision of the e-learning provider, this is evidenced by the value of T count > T table (4.561 > 1.938), the significance is smaller than 0.05 (0.00 < 0.05). The online consumer review has a positive and significant effect on the decision of using this provider, as evidenced by the value F count > F table ( 21,636 > 2.36).

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Journal Info

Abbrev

IJEIT

Publisher

Subject

Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

Description

nternational Journal of Education, information technology and others (IJEIT) ISSN 2623-2324 (Print) ISSN 2654-2528 (Online) is printed in Indonesia and published twice a year (August and December) by peneliti.net collaborate with Indonesian education lecturer associations (ADPPI). IJEIT is dedicated ...