International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Vol. 3 No. 2 (2023): April | International Journal of Business, Technology and Organizational Behavi

Microanalysis of E-Money Transfer Services through E-Servqual Approach: A Basis for Enhanced Customer Satisfaction Strategy

Cyrene Joy P. Santillan (Cavite State University – CCAT Campus Rosario, Cavite, Philippines)
Xavier Lawrence D. Mendoza (Cavite State University – CCAT Campus Rosario, Cavite, Philippines)
Jerico B. Tadeo (Cavite State University – CCAT Campus Rosario, Cavite, Philippines)



Article Info

Publish Date
30 Apr 2023

Abstract

Adopting various technologies in enterprises was vital since it provided a quick service process. E-money transfer services study aimed to evaluate customer satisfaction with e-money transfer services using E-SERVQUAL Approach. The researchers used a descriptive-correlational research design and purposive sampling to select 100 e-money transfer service customers in selected Cavite municipalities. The study's results revealed that the participants were primarily young adult females, commonly single. The results showed that most participants were college undergraduates with a monthly income of Php 10,000 and below. The study showed that the customers were highly satisfied with e-money transfer services regarding reliability, security, website design, accessibility, and personalization. In contrast, in terms of responsiveness, the customers were satisfied. The study found that the biggest challenges in utilizing e-money transfer services were lack of prompt responses, slow money processing, the possibility of committing fraud, lack of creativity of the website, not an accessible website, and lack of expertise. This study showcased that the age of customers has a significant difference to the reliability of e-money transfer services. This study recommended that e-money transfer services improve the e-service quality for customer satisfaction. Keywords: E-money transfer services, customer satisfaction, online services, E-SERVQUAL

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Journal Info

Abbrev

ijbtob

Publisher

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Description

International Journal of Business, Technology, and Organizational Behavior (IJBTOB) (e-ISSN: 2775-4936) is a peer-reviewed journal in the field of general management, entrepreneurship, marketing, Human Resource, Accounting, Business Finance, Business Technology, Digital Technology, Digital ...