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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Cyrene Joy P. Santillan
Cavite State University – CCAT Campus Rosario, Cavite, Philippines
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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A Spatial–Descriptive Paradigm of Non-Food Delivery-Based Enterprises: An Emphasis on Challenges and Opportunities Crugie Boy A. Vitobina; Shane M. Dumagat; Cyrene Joy P. Santillan; Bryan S. Maglaque
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 2 (2023): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i2.267

Abstract

The COVID-19 pandemic caused so many challenges that business owners were forced to stretch their strategies to survive and sustain their operations. Hence, the researchers aimed to determine and analyze the challenges and opportunities of non-food delivery-based enterprises amidst the pandemic. The researchers purposively selected 70 non-food delivery-based enterprises. A spatial-descriptive design was used to process and interpret the study. Considerably, the findings of the study revealed that non-food delivery-based enterprises in the municipality of Tanza, Cavite, were mostly under sole proprietorship, with limited staff, a business capitalization range below Php 3,000,000, and newly opened businesses. The key challenges identified in the study were cash borrowing, resource management, maintaining a consistent customer experience, new marketing trends, and curfew hours. On the other hand, selling more products or services, improving customer feedback, investing in developing business opportunities, and using new technology to increase efficiency are key opportunities. The researchers recommend strengthening marketing strategies that focus on enabling mechanisms for financial sustainability, customer satisfaction, and flexibility in the pandemic-led market environment. Keywords: challenges, COVID-19 pandemic, delivery enterprises, descriptive research, opportunities
Microanalysis of E-Money Transfer Services through E-Servqual Approach: A Basis for Enhanced Customer Satisfaction Strategy Cyrene Joy P. Santillan; Xavier Lawrence D. Mendoza; Jerico B. Tadeo
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 2 (2023): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i2.268

Abstract

Adopting various technologies in enterprises was vital since it provided a quick service process. E-money transfer services study aimed to evaluate customer satisfaction with e-money transfer services using E-SERVQUAL Approach. The researchers used a descriptive-correlational research design and purposive sampling to select 100 e-money transfer service customers in selected Cavite municipalities. The study's results revealed that the participants were primarily young adult females, commonly single. The results showed that most participants were college undergraduates with a monthly income of Php 10,000 and below. The study showed that the customers were highly satisfied with e-money transfer services regarding reliability, security, website design, accessibility, and personalization. In contrast, in terms of responsiveness, the customers were satisfied. The study found that the biggest challenges in utilizing e-money transfer services were lack of prompt responses, slow money processing, the possibility of committing fraud, lack of creativity of the website, not an accessible website, and lack of expertise. This study showcased that the age of customers has a significant difference to the reliability of e-money transfer services. This study recommended that e-money transfer services improve the e-service quality for customer satisfaction. Keywords: E-money transfer services, customer satisfaction, online services, E-SERVQUAL
Co-Authors Bryan S. Maglaque Crugie Boy A. Vitobina Jerico B. Tadeo Shane M. Dumagat Xavier Lawrence D. Mendoza