DEVOSI
Vol 4 No 1 (2023): Devosi Jurnal Pengabdian Masyarakat

PEMULIHAN EKONOMI PASCA COVID-19 MELALUI PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) PRODUK OPAK

Ahmad Asrof Fitri (IAI AL-AZIS Indramayu)
Munawir Sajali (IAI AL AZIS Indramayu)
Laela Nurul Fitria (IAI AL AZIS Indramayu)
Irfan Amirul Jaiz (IAI AL AZIS Indramayu)
Zian Ikhsaniyah Ardi (IAI AL AZIS Indramayu)



Article Info

Publish Date
29 Mar 2023

Abstract

Covid-19 had given negative effect to all of sectors of human life, particularly in health and economy. In economy sector, the most people affected by covid was workers and those who had micro, small and medium enterprises (MSMEs). In rural area, impact of covid-19 had grown broader by declining people's purchasing power. Inhabitant of Mekarsari village, located in Gantar district in Indramayu City, West Java, for instance, suffered financial loss. Traditional method of marketing and selling was unable to adapt to new behavior of market. The program is based on previous community service program, which was only focused on production. For the reason previously mentioned, this article discusses marketing and production learning program for Opak products is carried out through online media. The methods used in this program are 1) organizing a workshop on digital marketing, 2) making product labels and branding, 3) taking a part in marketing process of Opak. The result showed that the program had significant role in rebranding the product.

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Journal Info

Abbrev

devosi

Publisher

Subject

Religion Economics, Econometrics & Finance Education Social Sciences

Description

Focus Jurnal Devosi bertujuan untuk menyediakan wadah bagi peneliti yang akan melakukan pengembangan ilmu pengetahuan dan teknologi dalam bidang eksak dan non eksak melalui penerbitan karya tulis berbasis hasil pengabdian dosen dan mahasiswa (orisinal). Scope Ruang lingkup Jurnal Devosi adalah ...