Jurnal Riset Bisnis dan Investasi
Vol. 9 No. 1 (2023): Jurnal Riset Bisnis dan Investasi

Usulan Strategi Penetapan Value Based Pricing pada UMKM: Studi pada UMKM Amoira

Dinanti, Maharani Putri (Unknown)

Article Info

Publish Date
03 Apr 2023

Abstract

way possible. Interviews with purposive sample determination and observation were conducted using the descriptive qualitative approach. The data was analyzed using a variety of approaches, including the Sustainable Competitive Advantage (SCA) framework, the VRIO framework, and TOWS analysis Then the researcher conducted a content analysis to propose a pricing strategy. The recommended proposal is a pricing strategy with a Value-Based Pricing approach. Keywords: Pricing Strategy, Value-Based Pricing

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Journal Info
Jurnal Riset Bisnis dan Investasi
Website

Abbrev

an

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, ...