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All Journal Jurnal Riset Bisnis dan Investasi International Journal of Business Studies
Dinanti, Maharani Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Usulan Strategi Penetapan Value Based Pricing pada UMKM: Studi pada UMKM Amoira Dinanti, Maharani Putri
Jurnal Riset Bisnis dan Investasi Vol. 9 No. 1 (2023): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v9i1.3443

Abstract

way possible. Interviews with purposive sample determination and observation were conducted using the descriptive qualitative approach. The data was analyzed using a variety of approaches, including the Sustainable Competitive Advantage (SCA) framework, the VRIO framework, and TOWS analysis Then the researcher conducted a content analysis to propose a pricing strategy. The recommended proposal is a pricing strategy with a Value-Based Pricing approach. Keywords: Pricing Strategy, Value-Based Pricing
Evaluation of Instagram Social Media Marketing to Plan New Strategy Formulation in Menantea Dinanti, Maharani Putri; Soputra, Auryn Nathania; Sampurno, Griselda; Chan, Arianis
International Journal of Business Studies Vol. 6 No. 3 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.226

Abstract

Social media allows marketers to connect and engage potential customers. This led many marketing professionals to refocus on their social media marketing strategy. Menantea Toko is one of the most talked Food and Beverage Brand in 2021. Their existence surprised the public because they gained 100k followers in just 3 days. The purpose of this research is to determine how to evaluate the usage of social media Instagram Menantea and to propose a social media marketing strategy for Menantea. This form of research is taken as descriptive quantitative research. The research population is followers of Instagram Menantea. This study used a non-probability sample approach known as purposive sampling, with the minimal sampling size obtained using the slovin formula. Methods for gathering data include in-depth interviews, surveys, and Forum Group Discussions (FGD). Pearson's product moment validity test and the Cronbach's Alpha formula were used to evaluate the questionnaire's reliability. The results demonstrated that social media marketing on Instagram Menantea was effective and generated a positive response from followers.
Co-Authors Arianis Chan Sampurno, Griselda Soputra, Auryn Nathania