<![CDATA[SMS Banking service is currently one of the service the best provided by the bank to support bank operasional activities become more effective and efficient. The goal is to facilitate the performance of a product bank service, so as to increase customers based on the number of customers of Bank Sumut users of SMS Banking reached around 50% responding to this, Bank Sumut Syariah seeks to improve and mainttain the quality of service provided to attract customers. The problem in this research what is the Bank’s strategy that is an obstacle to improving the quality of SMS Banking service. The purpose of this research is to find out the strategy of Bank Sumut Syariah in improving service quality and to find out what are the obstacles for Bank Sumut Syariah in improving the quality of SMS Banking services and to find out what are the solutions for Bank Sumut Syariah in facing obstacles to improve the quality of SMS services. Banking. The method used in this research is a field study, this method is used to find out how far the suitability between the theories used is with the actual situation of the object under study. In this field study using interviews and observation. And the type of research used is descriptive qualitative research as a whole it can be concluded from this research is the strategy of Bank Sumut Syariah in improving service quality, namely launching "New SMS Banking Bank Sumut".]]>
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