Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Atika Atika
Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara Medan
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Dalam Meningkatkan Kualitas Layanan SMS Banking di PT. Bank Sumut Syariah KC Medan Katamso Danu Satria; Atika Atika
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 2: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i2.4035

Abstract

SMS Banking service is currently one of the service the best provided by the bank to support bank operasional activities become more effective and efficient. The goal is to facilitate the performance of a product bank service, so as to increase customers based on the number of customers of Bank Sumut users of SMS Banking reached around 50% responding to this, Bank Sumut Syariah seeks to improve and mainttain the quality of service provided to attract customers. The problem in this research what is the Bank’s strategy that is an obstacle to improving the quality of SMS Banking service. The purpose of this research is to find out the strategy of Bank Sumut Syariah in improving service quality and to find out what are the obstacles for Bank Sumut Syariah in improving the quality of SMS Banking services and to find out what are the solutions for Bank Sumut Syariah in facing obstacles to improve the quality of SMS services. Banking. The method used in this research is a field study, this method is used to find out how far the suitability between the theories used is with the actual situation of the object under study. In this field study using interviews and observation. And the type of research used is descriptive qualitative research as a whole it can be concluded from this research is the strategy of Bank Sumut Syariah in improving service quality, namely launching "New SMS Banking Bank Sumut".
Pengaruh Experiental Marketing Dan Brand Trust Terhadap Loyalitas Nasabah Dengan Kepuasan Nasabah Sebagai Variabel Intervening Sindi Sihombing; Zuhrinal M Nawawi; Atika Atika
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 4 (2023)
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i4.4990

Abstract

This research aims to determine the influence of Experintal Marketing and Brand Trust on consumer loyalty with consumer satisfaction as an intervening variable, the external variables used in this research are Experintal Marketing and Brand Trust, while the intervening variables in this research are consumer satisfaction and the endogenous variables in this research customer loyalty, this research was conducted at Bank Syariah Indonesia Kcp Simpang Limun, the data collection method was carried out through distributing questionnaires, data analysis techniques used descriptive analysis and path analysis, the path results showed that the variables Experintal Marketing and Brand Trust had a significant effect on customer satisfaction of 22,760 %. and the Brand Trust variable has a significant influence on consumer satisfaction of 8.589%. The total influence of the variables Experintal Marketing and Brand Trust, and consumer satisfaction on consumer loyalty has an effect of 1.1025%. The Experimental Marketing variable has no direct effect on consumer loyalty at 6.93%, while the consumer satisfaction variable has a significant effect on consumer loyalty at 1.1025%.
Co-Authors Sindi Sihombing Zuhrinal M. Nawawi