Strategy Internationalization SMEs of Overlay Visualization Bibliometric Analysis: Experiential Marketing, Relationship and Digital Technology in increasing Consumer Satisfaction in Indonesia

Budi Utami (Program Doctoral Management Science, Faculty Economics and Business, Universitas Negeri Malang, Departement of Management, Universitas Islam Majapahit)
Imam Mukhlis (Departement Economic Development, Faculty Economics and Business, Universitas Islam Majapahit)
Danardana Murwani (Departement Management, Faculty Economics and Business, Universitas Negeri Malang)

Asian Journal of Community Services (AJCS)
Vol. 2 No. 4 (2023): April 2023

Indonesia is a country that is still developing today. However, when viewed from the internationalization process between countries, there has also begun to progress.  The purpose of this study is to look for various internationalization strategies carried out by MSMEs to increase consumer satisfaction in Indonesia. The factors found are experiential marketing, relationships, and digital technology.   The analysis used is the  Overlay Visualization Bibliometric. The result of this study is the relationship between experiential marketing, relationships, and digital technology which is still minimal for MSME actors in Indonesia.    Further needs to be held related to the development of internationalization strategies with other factors such as recommendations, emotional intelligence, risk performance, digital marketing, online shop, and competitive advantage with other country objects.