PENGARUH SISTEM PELAYANAN, KUALITAS PRODUK TERHADAP PENINGKATAN PENJUALAN DI RESTORAN CEPAT SAJI BURGER KING

ERISKA RINDIYANI ERISKA (Sekolah Tinggi Ilmu Ekonomi Mahardhika)
Anita Kartika Sari (Sekolah Tinggi Ilmu Ekonomi Mahardhika)
Lukman Nuzul Hakim (Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Kalianda)

Kalianda Halok Gagas
Vol. 5 No. 1 (2022)

The motivation behind this exploration is to figure out that of the MAP GROUP, namely Burger King Tunjungan Plaza 1 Surabaya, which is known as BK is probably the biggest establishment on the world. The examination strategy utilized isqualitative, which means using the condition of the object naturally. The focus of the researcher is then described according to the applicable rules. The objects in this study are how influential the service system and product quality are to sales at every operating hour of the restaurant open to closing, as well as a survey of consumers who are willing to provide an assessment through the official website with satisfactory results regarding product quality and service every time they visit Burger King Surabaya.