DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan
Vol. 7 No. 1 (2021): Jurnal Dinamika

ANALISIS KORELASI PERILAKU HEDONIC SHOPPING MOTIVATION, PRICE DISCOUNT DAN PEMBAYARAN ELEKTRONIK DI TOKO ONLINE SHOPEE TERHADAP PERILAKU IMPULSE BUYING

Miswan Gumanti (Unknown)
Bernadhita Herindri S. Utami (Prodi Sistem Informasi, STMIK Pringsewu, Lampung)

Article Info

Publish Date
28 Mar 2023

Abstract

The stimulus factor of consumer by impulse buying behavior which is hedonic shopping motivation, price discount and ease of transaction by electronic payment. This research purpose to analyze the effects hedonic shopping motivation, price discount and electronic payment towards impulse buying behavior. Henceforth, by examining t-test was shown significant influencing hedonic shopping motivation and price discount were on impulse buying. Furthermore, electronic payment was unsignificant influencing towards impulse buying. However, the f-test result was significant effect by hedonic shopping motivation, price discount and electronic payment were on impulse buying.

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Journal Info
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan
Website

Abbrev

dinamika

Publisher

Institut Bakti Nusantara

Subject

Economics, Econometrics & Finance

Description

DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan merupakan jurnal yang diterbitkan pada tahun 2015 oleh STIE Lampung Timur Way Jepara. Setelah adanya perubahan bentuk Perguruan Tinggi Dari STIE Lampung Timur Menjadi Institut Bakti Nusantara Jurnal Dinamika di kelola dan diterbitkan ...