SEEIJ (Social Economics and Ecology International Journal)
Vol. 7 No. 1 (2023): March

Training on Digital Marketing and Redesign of Ecoenzyme Product Packaging Enhances the Productivity of ‘Sri Tanjung SMEs’

Maulida, Faishal Hilmy (Unknown)
Kusuma, Yudhistya Ayu (Unknown)
Shanti, Mardhatillah (Unknown)



Article Info

Publish Date
22 Aug 2023

Abstract

Sri Tanjung is one of the Small & Medium-Sized Enterprises (SMEs) operating in a green economy in Sukosari Village, Kasembon District, Malang Regency. The SMEs make a variety of eco-enzyme-based soaps. This community service aims to address the production and marketing-related issues that Sri Tanjung SMEs deal with. Observation and training tailored to the requirements of Sri Tanjung SMEs constitute the method adopted. Among the conclusions reached are the necessity to enhance manufacturing capacity, which is still constrained by a shortage of human resources; the fact that sales of soap only satisfy local demands using traditional techniques; and the fact that human resources still lack marketing technology skills. Conclusions and suggestions that can be made include training on the usage of Google Business and Google Ads, as well as training on the production and marketing aspects of digital marketing through social media (marketing aspect).

Copyrights © 2023






Journal Info

Abbrev

seeij

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

Description

Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community ...