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All Journal JAM : Jurnal Aplikasi Manajemen SEEIJ (Social Economics and Ecology International Journal)
Shanti, Mardhatillah
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences Other

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Training on Digital Marketing and Redesign of Ecoenzyme Product Packaging Enhances the Productivity of ‘Sri Tanjung SMEs’ Maulida, Faishal Hilmy; Kusuma, Yudhistya Ayu; Shanti, Mardhatillah
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.9247

Abstract

Sri Tanjung is one of the Small & Medium-Sized Enterprises (SMEs) operating in a green economy in Sukosari Village, Kasembon District, Malang Regency. The SMEs make a variety of eco-enzyme-based soaps. This community service aims to address the production and marketing-related issues that Sri Tanjung SMEs deal with. Observation and training tailored to the requirements of Sri Tanjung SMEs constitute the method adopted. Among the conclusions reached are the necessity to enhance manufacturing capacity, which is still constrained by a shortage of human resources; the fact that sales of soap only satisfy local demands using traditional techniques; and the fact that human resources still lack marketing technology skills. Conclusions and suggestions that can be made include training on the usage of Google Business and Google Ads, as well as training on the production and marketing aspects of digital marketing through social media (marketing aspect).
COGNITIVE-AFFECTIVE ASPECTS OF FORMING BRAND LOYALTY Shanti, Mardhatillah; Sunaryo, Sunaryo; Rofiq, Ainur
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.10

Abstract

This study has the aims to determine both direct and indirect effects of brand experience, brand satisfaction, brand love dan brand loyalty to Wardah cosmetic's consumers in Malang City. 160 samples were taken by using the nonprobability approach with purposive sampling technique. Data was collected through questionnaires and analyzed using SmartPLS 3.0. Respondents were above 15 years of age and had bought and used Wardah cosmetics more than once. The result found that brand experience has no significant effect on brand loyalty. Furthermore, brand satisfaction and brand love are found as a full mediation to the effect of brand experience on brand loyalty. For further research are recommended to use more than one cosmetic brand as the object of the research, to provide more representative results.
Co-Authors Ainur Rofiq Kusuma, Yudhistya Ayu Maulida, Faishal Hilmy Sunaryo Sunaryo