IMPLEMENTASI STRATEGI BLUE OCEAN UNTUK MENCAPAI KINERJA PERUSAHAAN YANG KOMPETITIF

Umar Chadhiq

AKSES: Jurnal Ekonomi dan Bisnis
Vol 4, No 7 (2009)

Since the dawn of the industrial age, companies have engaged in head-to-head competition. They are using red ocean strategy and have fought for competitive advantage, battled over market share, and struggled for differentiation. Now imagine instead the prospects for growth if companies could operate with no competitors at all. Because they operate blue ocean strategy, and they are will create uncontested performance.Keywords: Blue ocean strategy, red ocean strategy, uncontested performance