Claim Missing Document
Check
Articles

Found 13 Documents
Search

Understanding what Business Marketing Strategy will Continue in 2022: Business Literacy Prediction Study Chadhiq, Umar; Suslinawati, Suslinawati; Dyanasari, Dyanasari; Fachrurazi, Fachrurazi; Nurcholifah, Ita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4121

Abstract

One of the essential elements of a successful business is a marketing strategy. This study aims to obtain evidence that field studies of business marketing strategies in 2002 will continue. To answer this question, we have successfully obtained a series of data and information searches electronically on several publication databases in academic scientific publications, books, and media websites that discuss marketing issues and predictions in 2022. These data are meaningless to this research without a review. An in-depth study involves a data coding system for interpreting digest data to answer the questions of this study. We focus on this literature search for publications between 2010 and 2022, considering that this period was one of the most intense periods of technological and information changes related to how businesses responded to these developments to promote their business. With the results of the study and discussion of the data findings, we can finally conclude that the understanding of business marketing strategies that will continue in 2022 is the use of the latest technological means, including artificial intelligence social media, and a number of the latest applications where it is proven that the application data is very relevant for marketing all products and services.
Pengaruh Sikap Dan Status Sosial Ekonomi Terhadap Partisipasi Masyarakat Dalam Membayar Pajak Bumi Dan Bangunan (PBB) Di Wilayah KPP Semarang Barat Yusroni, Nanang; Chadhiq, Umar
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA ARTICLE IN PRESS
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v6i1.5941

Abstract

Membayar pajak kepada negara merupakan suatu kewajiban dari masyarakat sebagai wajib pajak, sekaligus merupakan bentuk partisipasi terhadap  pelaksanaan  pembangunan. Upaya yang dilakukan pemerintah untuk menggerakkan partisipasi masyarakat dalam mendukung kegiatan pembangunan, yaitu dilakukan melalui kebijaksanaan, peraturan, serta kegiatan pembangunan pemerintah yang diarahkan untuk menunjang, merangsang, dan membuka jalan bagi kegiatan pembangunan masyarakat, Di Wilayah KPP Semarang Barat yang membawahi  lima Kecamatan di Kota Semarang masih adanya masyarakat di Semarang Barat yang belum sadar sepenuhnya untuk segera melunasi pajaknya terutama pajak bumi dan bangunan, maka untuk menganalisis permasalahan tersebut  digunakan pendekatan  penelitian eksplanatori disertai wawancara langsung dengan wajib pajak dan pejabat terkait serta  monografi, buku-buku penunjang, laporan-laporan, dokumen-dokumen. Kesimpulan dari penelitian ini, perlunya suatu model kebijakan pemerintah daerah  untuk  merangsang masyarakat  memenuhi kewajiban membayar PBB, dengan penuh kesadaran untuk membayar, sebab  dari kesadaran ini akan  mencerminkan sifat kegotong-royongan rakyat berpartisipasi dalam membiayai pembangunan. Istilah kunci: Pajak, Partisipasi Masyarakat, Pemerintah, Pajak Bumi dan Bangunan.
ANALISIS PENERAPAN METODE BASIS DAN SHIFT-SHARE DALAM MENGATASI TINGKAT DISPARITAS PENDAPATAN ANTAR WILAYAH DI PROVINSI JAWA TENGAH Umar Chadhiq; Ismiyatun -; Nanang Yusroni
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2010: Sain, Teknologi, Kimia Sosial dan Humaniora, Kimia
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (77.684 KB)

Abstract

Penelitian ini bertujuan untuk Menganalisa, dan mengidentifikasikan : a) tingkat ketimpangan pendapatan yang terjadi antar wilayah di Provinsi Jawa Tengah tahun 2002-2006, b) laju pertumbuhan ekonomi tiap-tiap  wilayah kabupaten/kota  c) sektor-sektor potensial yang dimiliki oleh masing-masing  daerah. Untuk melihat tingkat pemerataan pendapatan antar wilayah Kabupaten/Kotamadya di Provinsi Jawa Tengah secara keseluruhan digunakan Indeks Williamson, untuk mengidentifikasi sektor-sektor basis yang dikembangkan suatu daerah digunakan Metode Koefesien Lokasi (Location Quotient) dan untuk melihat perkembangan PDRB dan komponen sektor-sektornya baik oleh faktor intern maupun ekstern digunakan Analisis Shift Share. Berdasarkan angka Index Williamson sebagai ukuran ketimpangan antar daerah, dengan analisis melalui klasifikasi H.T Oshima bahwa keadaan distribusi pendapatan di wilayah pembangunan  Jawa Tengah berada pada ketimpangan taraf tinggi karena nilainya rata-rata dalam kurun waktu tahun 2002-2006 yaitu sebesar 0,114. Dengan melihat hasil perhitungan dapat diketahui bahwa semua kabupaten/kota di Wilayah Pembangunan  mempunyai kontribusi positif terhadap Produk Domestik Regional Bruto, sebagian besar wilayah di Wilayah Pembangunan I memiliki nilai proportional share yang positif kecuali Kabupaten Kudus, Kabupaten Semarang, Kota Salatiga dan Kota Semarang.  Seluruh wilayah  di Wilayah Pembangunan I tidak memiliki keuntungan lokasional yang disebabkan oleh tidak memiliki sumber daya yang melimpah/efisien. Kontribusi yang positif terhadap PDRB juga dimiliki oleh kabupaten/kota di Wilayah Pembangunan II.
Tantangan Kompetisi Global dan Dampaknya terhadap Tuntutan Pengembangan Kualitas Umar Chadhiq
AKSES: Jurnal Ekonomi dan Bisnis Vol 1, No 2 (2006)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.308 KB) | DOI: 10.31942/akses.v1i2.456

Abstract

Nowdays, globalization is a moment which can not be avoided and in every country must be face it with giving the state as a challenge to get advanve, because be faced with the competition, includes Indonesia. This globalization reality has been taking to the amount of implication to human resources development a which one of host promincent consequency demand is the necessity it self to present human resources with his superiority and strength facing kinds of changessuch as global challenge, quality challenge, social challenge and high labour system challenge. Because of that, in the frame work of facing the global competition, we have to endure the strategy to explore the Indonesian resources competition. Further more, with this competition hoped, will change the human resources quality become higher and capable to global competition.
Pengaruh E-Commerce dan Kualitas Produk terhadap Keputusan Pembelian melalui Kepuasan Konsumen sebagai Variabel Intervening Riki Fitriana; Umar Chadhiq
AKSES: Jurnal Ekonomi dan Bisnis Vol 17, No 1 (2022): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/akses.v17i1.6514

Abstract

This study aims to determine the effect of E-Commerce and Product Quality on Purchase Decisions Through Consumer Satisfaction as an Intervening Variable Amid the Covid-19 Pandemic (Case Study of Umkm Kebab Mecca Jln. Cipinang Muara I, East Jakarta). The sample used in this study was 100 consumers. The data analysis technique used the Partial Least Square (PLS) approach with the help of the SmartPLS 3.0 program. The results of this study indicate that e-commerce on purchasing decisions has a positive and insignificant effect. Product quality on purchasing decisions has a positive and significant effect. E-commerce on consumer satisfaction has a positive and significant effect. Product quality on consumer satisfaction has no effect. Consumer satisfaction on purchasing decisions has a positive and significant effect. Consumer satisfaction does not interfere with e-commerce on purchasing decisions and consumer satisfaction does not intervene in product quality on purchasing decisions. Keywords: E-commerce, Product Quality, Consumer Satisfaction, Purchase Decision
MEMAHAMI PERILAKU KONSUMEN UNTUK MEMENANGKAN PERSAINGAN BISNIS Umar Chadhiq
AKSES: Jurnal Ekonomi dan Bisnis Vol 2, No 3 (2007)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.046 KB) | DOI: 10.31942/akses.v2i3.500

Abstract

The goal of marketing is to meet and satisfy the need/expectation of consumers. While understanding consumers’ behavior is a must for producers to win the business competition. Consumers’ behavior will be affected by various factors, including psychology and socio-cultural. Companies are offering their products to meet the needs of customers to their satisfaction. And in the business world competitions are abound. In order to win the competition, a company must offer products that satisfy the customers. The achievement of a certain level of consumers’ satisfaction is one of the indications of winning a business competition, an achievement that must be maintained for the sustainable competitive advantage of a company.  Keywords: Consumers’ behavior, psychological and socio-cultural factors, consumers’ satisfaction, business competition
ANALISIS PEMERATAAN PENDAPATAN ANTAR WILAYAH KECAMATAN DI KABUPATEN SEMARANG Nanang Yusroni; Umar Chadhiq
AKSES: Jurnal Ekonomi dan Bisnis Vol 3, No 6 (2008)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.573 KB) | DOI: 10.31942/akses.v3i6.508

Abstract

Regional development in Semarang Regent as integral part of national development,  was held for human development, which directed to regional economic development with priority and  potency adjustment. In Semarang regent there was high discrepancy , near to 1 or average 0,66.  It  meant passing of  critical number 0,5.From sector number based on LQ value, the leading sectors on  Semarang  Regent were : industry,  electric power,  gas and water, trade, hotel and restaurant, distribution and communication, and service. With harmony of regional and sector approach which was implemented on development policy, could  give real result in economic growth  trigger and product domestic regional  brutto each of district, utility on economic potency  Key words : Product domestic regional brutto, LQ index. Economic growth
ANALISIS SEGMEN PENGGUNA PRODUK SHAMPOO HEAD & SHOULDERS DI WILAYAH KECAMATAN KALIWUNGU KENDAL Dian Mustikorini; Umar Chadhiq
AKSES: Jurnal Ekonomi dan Bisnis Vol 4, No 8 (2009)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.069 KB) | DOI: 10.31942/akses.v4i8.522

Abstract

Market segmentation helps marketers to define requirements and wants of consumers appropriately. The aim is to provide market segmentation best service to each segment and provide satisfaction to organizations within these segments. With so Marketers can make a profit, customer satisfaction and business sustainability. Yet constantly changing market, consumers changed and changed the competition map. Direction marketing of products typically use one or more characteristics in market segmentation. Such characteristics include segmentation demographic, psychographic and behavioral. In the midst of competition anti-dandruff shampoo sharp and the opportunity is still wide, required market segments to position the product. With market segmentation, on Head & Shoulders shampoo finally able to compile a mix strategy appropriate marketing by segmenting its market. Keywords: Market segmentation, analisys clusters, customer of loyality
IMPLEMENTASI STRATEGI BLUE OCEAN UNTUK MENCAPAI KINERJA PERUSAHAAN YANG KOMPETITIF Umar Chadhiq
AKSES: Jurnal Ekonomi dan Bisnis Vol 4, No 7 (2009)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.159 KB) | DOI: 10.31942/akses.v4i7.513

Abstract

Since the dawn of the industrial age, companies have engaged in head-to-head competition. They are using red ocean strategy and have fought for competitive advantage, battled over market share, and struggled for differentiation. Now imagine instead the prospects for growth if companies could operate with no competitors at all. Because they operate blue ocean strategy, and they are will create uncontested performance.Keywords: Blue ocean strategy, red ocean strategy, uncontested performance
Pengaruh Kepuasan Kerja dan Pemberian Kompensasi terhadap Kinerja Individu dengan Loyalitas Sebagai Variabel Intervening Siti Aminah; Umar Chadhiq
AKSES: Jurnal Ekonomi dan Bisnis Vol 15, No 2 (2020): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/akses.v15i2.3786

Abstract

Tujuan penelitian adalah untuk menganalisis dan membuktikan pengaruh kepuasan kerja dan pemberian kompensasi terhadap kinerja individu dengan loyalitas sebagai variabel intervening. Populasi dalam penelitian ini adalah seluruh pegawai PT PLN (Unit Induk Distribusi Jateng dan DIY), sampel pada penelitian ini sebanyak 60 responden. Pengumpulan data penelitian dengan cara penyebaran kuesioner. Teknik pengambilan sampel dalam penelitian ini dengan menggunakan rumus slovin dan data yang diolah menggunakan pendekatan Partial Least Squares Struktural Equation Modeling (SPLS-SEM) dengan bantuan bantuan program SmartPLS serta tingkat signifikasi 5%. Hasil penelitian menunjukkan bahwa (1) Kepuasan berpengaruh positif dan signifikan terhadap loyalitas koefisien jalur 0,4 p-value 0,000 < 0,05 (2) Pemberian kompensasi berpengaruh positif dan signifikan terhadap loyalitas koefisien jalur 0,241 p-value 0,023 < 0,05, (3) Kepuasan kerja berpengaruh positif dan tidak signifikan terhadap kinerja individu koefisien jalur 0,011 p-value 0,913 > 0,05 (4) Pemberian kompensasi bepengaruh positif dan tidak signifikan terhadap kinerja individu koefisien jalur 0,031 p-value 0,697 >0,05 (5) Loyalitas berpengaruh positif dan signifikan terhadap kinerja individu koefisien jalur 0,781 p-value 0,000